WEBSITE COPYWRITING SERVICES FOR SERVICE BUSINESSES
The website copywriter making you stand out for all the right reasons
So you can book better clients, earn what you’re worth, and feel proud every time you share your website.
WEBSITE COPYWRITING SERVICES FOR SERVICE BUSINESSES
The website copywriter making you stand out for all the right reasons
So you can book better clients, earn what you’re worth, and feel proud every time you share your website.
If you've ever tried to write about your own business and ended up staring at a blank page, wondering where to start, it's not just you.
It’s hard to see what you do through a stranger’s eyes and know what’s interesting, what's relevant, and what actually makes someone think "yes, this is exactly who I need.”
That’s where I come in.
I spent years in communications for a global engineering consultancy, learning how to take the nitty-gritty of what a specialist does, and turn it into a story people actually wanted to read.
If you've ever tried to write about your own business and ended up staring at a blank page, wondering where to start, it's not just you.
It’s hard to see what you do through a stranger’s eyes and know what’s interesting, what's relevant, and what actually makes someone think "yes, this is exactly who I need.”
That’s where I come in.
I spent years in communications for a global engineering consultancy, learning how to take the nitty-gritty of what a specialist does, and turn it into a story people actually wanted to read.
Whatever your industry, I’ll get up to speed fast.
I started out studying Zoology and even published research on bird flight before realising my calling to work for myself was stronger than my desire to work with animals.
(Sorry animals, the freelance lifestyle won).
After a master’s in management and marketing, I spent years writing project stories that connected with people – from the decommissioning of Ireland’s first gas field to transforming a Victorian-era warehouse into an iconic modern workspace.
Whatever your industry, I’ll get up to speed fast.
I started out studying Zoology and even published research on bird flight before realising my calling to work for myself was stronger than my desire to work with animals.
(Sorry animals, the freelance lifestyle won).
After a master’s in management and marketing, I spent years doing communications for a global engineering consultancy, writing project stories that connected with people – from the decommissioning of Ireland’s first gas field to transforming a Victorian-era warehouse into an iconic modern workspace.
THE CHALLENGE IS ALWAYS THE SAME:
How do you take something people see the value of in person and make it just as compelling on a page?
Combine this experience with a science-trained brain, classic oldest-child energy (helpful, organised, and maybe a tiny bit bossy), and a slight perfectionist streak – and you get a website copywriter who asks the burning questions, does the time-consuming research, and writes the words that make the right people choose you.
Whether you’re an engineering consultancy, a beauty salon, an NGO or an accountant – the industry changes, but the challenge doesn’t.
After years of solving it for others, I’m here to solve it for you.
Oh, and if you're curious – I'm from Ireland, living in the Netherlands, and working with clients based anywhere and everywhere. As long as you speak English, I think we'll get along.
THE CHALLENGE IS ALWAYS THE SAME:
How do you take something people see the value of in person and make it just as compelling on a page?
Combine this experience with a science-trained brain, classic oldest-child energy (helpful, organised, and maybe a tiny bit bossy), and a slight perfectionist streak – and you get a website copywriter who asks the burning questions, does the time-consuming research, and writes the words that make the right people choose you.
Whether you’re an engineering consultancy, a beauty salon, an NGO or an accountant, the industry changes, but the challenge doesn’t.
After years of solving it for others, I’m here to solve it for you.
Oh, and if you're curious – I'm from Ireland, living in the Netherlands, and working with clients based anywhere and everywhere. As long as you speak English, I think we'll get along!
WHAT IT'S LIKE TO WORK WITH ME
First things first, we’re skipping the formalities!
Instead of spending ages writing stiff emails that don’t actually sound like us, and then waiting three days for a reply, we’ll mostly communicate via WhatsApp.
A quick "hey, can you clarify what X means?" moves things along a lot faster than a formal back-and-forth. But, if WhatsApp doesn’t work for you it’s no problem – just let me know your preference.
You won’t have to hand-hold me through understanding your business.
I ask a lot of questions, mostly covered by the intro questionnaire and discovery call, and do as much research as I can. When I do come to you to ask something, it's because I really need your input and want to avoid making assumptions.
And if your business is technical or hard to explain to someone outside it, that’s where my background in STEM comes in. There’s no need to dumb it down – I actually want to know the details.
WHAT IT'S LIKE TO WORK WITH ME
First things first, we’re skipping the formalities!
Instead of spending ages writing stiff emails that don’t actually sound like us, and then waiting three days for a reply, we’ll mostly communicate via WhatsApp.
A quick "hey, can you clarify what X means?" moves things along a lot faster than a formal back-and-forth. But, if WhatsApp doesn’t work for you it’s no problem – just let me know your preference.
You won’t have to hand-hold me through understanding your business.
I ask a lot of questions, mostly covered by the intro questionnaire and discovery call, and do as much research as I can. When I do come to you to ask something, it's because I really need your input and want to avoid making assumptions.
And if your business is technical or hard to explain to someone outside it, that’s where my background in STEM comes in. There’s no need to dumb it down – I actually want to know the details.
I work best with people who are serious about their business but don't take themselves too seriously.
If you can trust the process, give honest feedback, and not be afraid to let a bit of personality into your copy, we're going to get along just fine.
✓ I want to make your copy so specific that it could only belong to your business.
✓ Nothing gets missed — I want to know all about your brand, your target audience, and even your competitors.
✓ You get copy that's been thought about from every possible angle — I get so stuck in that I literally have to force myself to stop.
I work best with people who are serious about their business but don't take themselves too seriously.
If you can trust the process, give honest feedback, and not be afraid to let a bit of personality into your copy, we're going to be ok.
✓ I want to make your copy so specific that it could only belong to your business.
✓ Nothing gets missed — I want to know all about your brand, your target audience, and even your competitors.
✓ You get copy that's been thought about from every possible angle — I get so stuck in that I literally have to force myself to stop.
Fair warning, your business is about to become my entire personality…
But first, let's figure out what your website needs.
Fair warning, your business is about to become my entire personality…
But first, let’s figure out what your website needs.
WHAT MY SISTER SAYS ABOUT ME
“She's very diligent and has very high standards”
“So even if she's a little annoying about it, you're guaranteed a good outcome."
— LOUISE, MY HARSHEST CRITIC
WHAT MY SISTER SAYS ABOUT ME
“She's very diligent and has very high standards”
“So even if she's a little annoying about it, you're guaranteed a good outcome.”
— LOUISE, MY SISTER (& HARSHEST CRITIC)